In many cases, they will encounter the book by chance in a bookshop.
They may respond to a review (with or without an image), a recommendation, an advertisement, a listing. To achieve these objectives, the publisher must consider how people choose books. It should hint at the tone and content and be memorable. The publisher must present potential readers and purchasers with an image relevant to the genre that stands out from its peers. Undoubtedly, most of the credit must go to my publisher, Burton Mayers Books, for their accurate interpretation of the story and creation of a compelling image.Ĭover design is both an art and a science.
The cover design of my latest novel, Another Life, has been praised by reviewers, bookshops and readers.
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